Eco Threads: Sustainable Fashion Demystified

Brandchannel.com, January 27th, 2010

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Excerpt:

Fashion is nothing if not about trends, and fashion brands are embracing the latest fad: sustainability. From John Varvatos’ “Think Green” tees and hemp sweater to YSL’s chic designs made from leftover fabrics, designers have been implementing sustainable, eco-friendly ideals into their garments and accessories as the demand for ethically and environmentally conscious attire increases.

Before designers run out and buy all the world’s bamboo and organic cotton supplies for their fledgling line, however, Treehugger.com has done a nice job of compiling a list of the issues that face sustainability in fashion, from costly manufacturing to “greenwashing,” the act of branding a product or service environmentally friendly when it clearly isn’t.

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